How to Create a Custom 404 Page in Squarespace 7.1

Introduction


I recently made the switch from WordPress to Squarespace, and within a few months, I accomplished more than in a few years of using WordPress. Recently, I began working on the system pages, like creating a custom 404 redirect page.

Today, I’m sharing a design tutorial for Squarespace beginners on how to make a custom 404 page in the current version 7.1.

I promise, the process is easy and makes such a big difference in the look and feel of your website.

 

What is a 404 Page?


Have you ever searched for an article on a website, only to be met with a screen displaying a 404 error?

A 404 error is a message displayed when a specific web page cannot be found on a server. This happens for a variety of reasons, usually when a page was moved or deleted, the URL was incorrectly typed, or the link itself was outdated or incorrect.

It’s an important part of basic site navigation that every site needs.

 

Why You Need a Custom 404 Page in Squarespace


For Squarespace, it’s essential to create a custom 404 page. If you don’t, the default 404 page looks like the image below.

Screenshot of Squarespace Default 404 Error Message for Tutorial on How to Create a Customized 404 Page

Notice anything?

It’s bland, boring, and doesn’t offer visitors a positive user experience when navigating your website. Users who encounter screens like this are far more likely to leave, leading to increased bounce rates, one of the factors Google uses when indexing sites.

So what elements do you need to include on your custom 404 page?

 

Design Tips for Creating a Great 404 Page


A message in your brand’s voice.

Visitors may be confused when encountering a 404 redirect page. It’s crucial to create a clear message in your brand’s voice, acknowledging the situation, and offering solutions, such as the elements featured below.

A search bar or navigation options.

A search bar is a simple solution to use. A search bar prompts your visitors to continue looking for whatever information or content they need. You may also consider adding a button that links back to the home page.

Recent content.

I used the summary block feature to include recent blog posts on my custom 404 page. I incorporated this, hoping visitors might click on other articles they find interesting.

Call-to-action (CTA) or other helpful links.

This includes things like your newsletter sign-up, products or services, or even a contact page.

 

Step-by-Step Tutorial for Custom 404 Page in Squarespace 7.1


Squarespace makes it incredibly easy to create a custom 404 page based on your specific needs.

Log in to Squarespace and click on your Account Dashboard. From the Account Dashboard, click the “website” option button to access your site, which opens the navigation panel on the left.

Click on Website and select Pages.

Web Design Tips for Squarespace Blogging How to Create a 404 Page for SEO

After clicking the “Pages” option, you will have two options: Main Navigation and Not Linked. Click the plus icon next to Not Linked and select Blank Page.

Web design tips with Squarespace Navigation Pane Create Blank Page for Tutorial on How to Make a 404 Page in Squarespace

This will create a new page. Rename as 404 Page or use a custom name of your choosing.

Now it’s time to create your layout!

Click the black edit button to open the page editor.

Edit Squarespace Website with tutorial on how to create custom 404 page building a creative website

Squarespace will prompt you with the add section button.

404 Page Design how to add content to squarespace creative website for new bloggers

From here, you can either start with a blank section or use one of Squarespace’s pre-built sections.

Add section to Squarespace Creative Website for Bloggers Learn How to Create 404 Page

Personally, I like starting with blank sections!

You may need to change the background color of your custom 404 page. If so, click the floating design panel on the right side of the screen and choose the Colors option. This should display your universal color options if you have created a custom color palette.

Design panel in Squarespace for how to create a custom 404 page in Squarespace on Colors of Dye

After finalizing the colors of your page, it’s time to create the actual layout of your customized 404 page.

Using the block editor, finalize your page design.

Block editor panel in Squarespace for tutorial on how to create a custom 404 page in Squarespace

For my 404 page, I used two text boxes (for title and subtitle), a search bar, a summary block featuring recent blog posts, and a button (customized) that returns to the homepage.

But, there’s still one more VERY IMPORTANT step to follow.

Squarespace SEO Blogging Tips for Building Creative Website and Custom 404 Page

Once you've finalized customizing your 404 page design, there’s one more step, and it’s VERY important.

Return to the navigation panel to your left. Toward the bottom, click on System Pages, then select 404 Page menu.

Squarespace Design Tips for Blogging SEO How to Create Custom 404 Page

The 404 Page is always set to System Default. Open up the drop-down menu and select the 404 Page you just created.

404 Error Panel on Squarespace for tutorial on how to create a custom 404 page in Squarespace Colors of Dye

That’s it! You just created a customized 404 page for Squarespace.

I recommend testing to see if the feature works! Using my web browser, I like to open my website with a page extension I know doesn’t exist. This should trigger your brand-new customized 404 page.

 

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Colors of Dye is a creative hub for women who love to craft cool stuff, write stories, and create - no matter the medium. Get inspired with tips, writing and blogging resources, and real-life stories from a lifelong creative.

If this sounds like you, please stick around and join our newsletter. It’s a great way to stay connected, get some cool freebies, and learn some new skills. 

To keep learning about Squarespace, check out my Pinterest board on Squarespace tips.

I’d love to see what you create!

Jessica

Based in the foothills of the Ozarks, Jessica Dye writes about health, culture, and the arts. Her memoir writing has been featured in Five Minute Lit and The Arkansas Review: A Journal of Delta Studies. She holds a Master of Arts in Professional Writing from the University of Denver.

https://www.colorsofdye.com
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